He’d been walking thoughtfully behind, but now his playing partners parted deferentially as he joined them. A brief flash of a film-star smile, a swish of a copper bracelet, and the ball soared into a blue Alpine sky. The finest player of a generation turned modestly to this lone spectator, nodding acknowledgement of the necessarily thin applause as another drive split the fairway.
The 16th hole in the last round, watching the defending champion come down the stretch at the Swiss Open and European Masters. And even though the double US Masters and triple British Open winner was only one stroke off the lead, and a smallish crowd was waiting in the single grandstand around the final green, with three holes left it still seemed there were only a handful of us actually out there on the course.
The European Tour has changed since then. By the time Luke Donald celebrated his Ryder Cup place with a victory in the same tournament at Crans-sur-Sierre in 2004, the crowds were massive. Just one event was responsible for raising the profile of the sport across the continent, and that was the Ryder Cup. And the one man who made it happen undoubtedly was that same Severiano Ballesteros.






